New Yorkers will be the first and some of the only consumers who will be able to get their hands on the latest evian® x Virgil Abloh collaboration. As evian’s latest Creative Advisor for Sustainable Innovation Design, Virgil applied his iconic design vision to this year’s limited-edition glass bottle, and it’s debuting in the U.S. for the first time at a can’t-miss launch event.
Open to the public on May 9th starting at 12pm EST, evian will be hosting the evian Drip Drop event, a one-day-only experience in downtown NYC. For the first time ever, New Yorkers will have a chance to get their hands on one of the limited-edition bottles for free while supplies last. Following the evian Drip Drop event, the rainbow bottle will be available in limited quantities in select cities in hotels and restaurants listed on the evian U.S. website.
The space will flaunt a trendy, rainbow design, an evian water fountain, and a DJ to keep the party going. Attendees will not only have the chance to snag one of the rainbow water bottles for free, but also win prizes such as one of Virgil’s shatter-resistant, refillable SOMA bottles from the same collection, or even an ultra-collectible bottle signed by Virgil himself.
evian Drop Drop event details
The evian Drip Drop, celebrating the rainbow-inspired bottle’s debut to the US market
Where: 393 Broadway, New York, NY 10003
When: Open to the public May 9 from 12-4pm ET