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Outsiders Spirits has made an exciting debut with their premiere release, Whiskey JYPSI, which is now available. Co-founded by the dynamic duo of Eric Church and entrepreneur Raj Alva, this best-in-class spirit is a contemporary interpretation of the “JYPSI Spirit,” embodying the adventurous and deeper-seeking side in all of us.
The Legacy Batch 001 of Whiskey JYPSI, based on a traditional bourbon mash bill, has already made a significant mark by winning the Double Gold at the San Francisco World Spirits Competition. What sets it apart is its unconventional approach to sourcing and blending individual aged whiskey components from various origins, resulting in a unique mash bill.
Teaming up with ReserveBar, Whiskey JYPSI’s Legacy Batch 001 is now accessible in 38 states, with a suggested retail price of $199.99. Unfortunately, due to state regulations, it cannot be shipped to certain states, but retailers in Tennessee will carry the product while supplies last.
What’s truly remarkable about Outsiders’ approach is their hands-on involvement in every aspect of the whiskey’s creation, from taste to packaging and marketing. With Whiskey JYPSI, they aim to inspire others to embrace the unconventional, follow a different path, and savor life to the fullest.
The selection of Ari Sussman as the master distiller for this first release was no accident. His extensive experience and dedication to quality and creativity perfectly aligned with Outsiders’ vision. Sussman’s unconventional journey from vineyards in Bordeaux to working with Bedouin tribes brings a touch of the JYPSI Spirit to the whiskey-making process.
The departure from industry conventions is evident in every detail, from the patented bottle design inspired by traditional copper pot stills to the untraditional production process itself. Whiskey JYPSI’s Legacy Batch 001 promises to be the first of many expressions, each offering a unique and extraordinary whiskey experience. With Eric Church’s music as its muse, Whiskey JYPSI embodies a diverse blend of music and a commitment to breaking norms, making it a must-try for adventurous spirits.
For more information visit www.whiskeyjypsi.com.