The Levi’s brand kicks off the search for the second-ever “Levi’s Girl,” the online voice of Levi’s women. Using its crowd sourcing Facebook app users will be able to submit videos documenting why they should be chosen as the new face and voice for Levi’s women in the digital space.
Last week, JSD attended the opening party for the Levi‘s Meatpacking Concept Store in NYC! The evening consisted of delicious food, cocktails, shopping, and even a live performance by Vivian Girls. The night also spotlighted the arrival of the Levi’s Workwear by Pendleton colllection.
There is something unbelievably cool about a chandelier made entirely of used water bottles and drinking whiskey from metal straws. The fixture was one of several objects d’art surrounding the Spring/Summer Levi’s collection and the straws were added to the drink of the night “John Collins” a refreshing cocktail of whiskey and lemon juice.
On Friday, August 27thin Bryant Park you could trade in something that did not fit that would be given to GOODWILL, for a free pair of LEVIS CURVE ID Jeans, New Custom fit for women. It was a beautiful summer day to enjoy this event that included a live performance from Janelle Monae, free food from Wichcraft & styling help from celebrity stylist, Bobbie Thomas.
On Wednesday, I confronted a great enemy of mine…jeans at the holy grail of denim aka the Levi’s store in SoHo. Levi’s shut its doors to the public for the private launch of their first Women’s Global launch of Curve ID. The Curve ID seeks to alleviate many of women’s frustrations when it comes to jeans shopping by creating jeans “that focuses on shape rather than size.”
The freedom of being American and wearing your heart on your sleeve embodies the Levi’s 2010 Fall Preview.
“We the workers will awaken the American dream from its slumber” – Levi
This except from the script written behind the models exposed the inspiration of the night.