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Filecellia Sampson

The freedom of being American and wearing your heart on your sleeve embodies the Levi’s 2010 Fall Preview.
“We the workers will awaken the American dream from its slumber” – Levi
This except from the script written behind the models exposed the inspiration of the night.

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The greatly anticipated Cynthia Rowley for Roxy; has Fashionista’s ready to ride the waves of style! Roxy known as an infinite surfing brand collaborated with celebrated designer and surf guru Cynthia Rowley; to create a High tide collection. Co-op Barneys New York in Soho hosted an intimate viewing for guest and press.

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Contemporary women are influentially smart and powerful. Senior Vice President of Design & Product Lisa Axelson relevantly brought these key traits into her 2010 fall collection for Ann Taylor. When asked the theme for the collection, Axelson stated “I wanted to create the fantasy of an American woman traveling to Paris; which cohesively combines the two styles. The Ann Taylor woman is career-oriented and loves fashion!”

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The ARISE African Collective Fashion show encompassed great cultural passion for Africa. Designers from, Tanzania, South Africa, and Nigeria created a glimpse of their own Africa, through brilliant collections. Each showcasing indigenous fabric, inspiration and of course models; truly made this show quite spectacular. Colors, shapes, and individual aesthetic separated the series of collections, into three themes, First Light, Noon and Midnight. The production resembled a stone pathway leading to the stars, ultimately expressing the naturalistic grandeur; that is Africa!

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The mechanically unconventional woman lives again through Toni Francesc 2010 Fall Collection. The concept of an “Artificial Life” resurrected the idea that fashion is more of a statement, then an article of clothing. Francesc’s vision of man vs. machine formed an artistic twist, ultimately displaying the machine as the victor!

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Amy Smilovic

Tibi’s 2010 fall collection epitomized the iconic “New York Woman” wardrobe. The styles and concepts made for an amazing show. The pieces were easily

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Celebrating the talents of novel designers has always been a stake within the fashion industry. Fortunately, Gen Art discovered a creative and profound way to collaborate the present with the past. “The New Garde”, presented by Plastics Make it Possible; displayed the architecture behind the fashionable architects we’ve come to learn and love.

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