To officially introduce the pants, Dockers made the Alpha the star of our Fall 2011 campaign, which features the founders and staff of the East Village’s The Blind Barber modeling the pants. Shot on location at New York City’s first barber shop/cocktail parlor, the campaign was photographed by Cass Bird.
One of our favorite brands, Levi’s just introduced Commuter by Levi’s – clothing designed and optimized specifically for the needs of the urban commuter cyclist. The 511 and Trucker Commuter products integrate an array of features that address cyclists performance, convenience, safety, mobility and protection needs while maintaining the durability and classic styling that people expect from the Levi’s brand. The launch of these products builds upon the Levi’s brand’s commitment to innovation while tying back to the new global ‘Go Forth’ campaign which is a rally cry to create positive change in the world.
Levi’s is to rock and roll what oxygen is to breathing, a very necessary element. In continuing its tradition of providing innovative denim for men’s and women’s fashion Levi held a fall preview on Wooster Street in the heart of NYC’s rock scene.
Levi’s announced the expansion of its popular global women’s Levi’s Curve ID denim line, to include a new fit, new styles and extended sizes. The Levi’s Curve ID line utilizes a revolutionary fit system based on shape, not size.