‘The Blind Barber’ stars in Dockers ‘Alpha’ Khaki Fall 2011 Campaign

To officially introduce the pants, Dockers made the Alpha the star of our Fall  2011 campaign, which features the founders and staff of the East Village’s The Blind Barber modeling the pants. Shot on location at New York City’s first barber shop/cocktail parlor, the campaign was photographed by Cass Bird.

“When Dockers approached us here at the Blind Barber about participating in the new Alpha Pant Campaign, we were stoked,” offers Jeff Laub, co-owner of the Blind Barber. “ In my mind there could not have been a better organic partnership than that between Dockers and Blind Barber.  We are two brands both set on a mission to redefine the classics while staying true to our roots.”

The Alphas are cut from a selection of heavier weight khaki twills that will lend themselves nicely to this softening and aging process. This allows the Alpha to express and capture the wear and personality of the pant’s owner—much the same way jeans do—with much time and wear. In this way, the Alpha is a perfect, fresh option for that denim-head who may be looking for something new, different and with a slightly more dressy feel.

The Alphas are new for the Fall season and will be available in stores ranging from Urban Outfitters to Nordstrom to Bloomingdale’s. The ‘Alpha’ will range in price from $68.00 for timeless colors to $128.00 for more limited-edition, hand-crafted styles.