Levi’s is to rock and roll what oxygen is to breathing, a very necessary element. In continuing its tradition of providing innovative denim for men’s and women’s fashion Levi held a fall preview on Wooster Street in the heart of NYC’s rock scene. Attended by industry professionals, hipsters and of course bloggers guests milled around the bright white space enjoying a complimentary photo booth, passing appetizers and cocktails. Brave guests were also treated to “fair and honest assessments of their appearance” by an eccentric masked couple at typewriters in the front of the venue. The Bumbys are a well known pair in the hipster set and fit right in with their shocking red hair and bandana covered faces.
The collection was spread about the venue in vignettes that included a Bedroom, a Park complete with fencing and fallen leaves and one lone model on a stationary bike against a moving screen. One of our favorite looks from the men’s collection was the knee length cutoff shorts. There’s something beyond cool about a knee length pant and hot leather boots. We also adored the denim shirt dress with thigh high boots. The scarf and ha add an extra bit of polish to the very relaxed look.
Models in Levi’s Curve ID collection lounged and played about this antique auto. The vehicle represents classic Americana at its finest and was positioned in fron of a movie screen like the standard drive-ins of yesteryear. We loved these fun denim jackets in varying washes.
One of the most visited exhibits of the evening featured a model in a bathtub. Sans water the exhibit paid homage to Levi’s innovative Water< Less campaign, that saves reduces the amount of water consumed in production. The initiative has also partnered with water.org in an effort to distribute water to those who need it most all over the world. The efforts of this organization also include a “game” on facebook entitled water tank where participants can help raise awareness of the lack of clean drinkable water.
Socially conscious and incredibly cool Levi’s continues to provide the fashion savvy masses with innovative apparel and charitable opportunities. Please visit Levi.com for more information on their causes and how your purchases can lend a helping hand.
