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One of our favorite brands, Levi’s just introduced Commuter by Levi’s – clothing designed and optimized specifically for the needs of the urban commuter cyclist. The 511 and Trucker Commuter products integrate an array of features that address cyclists performance, convenience, safety, mobility and protection needs while maintaining the durability and classic styling that people expect from the Levi’s brand. The launch of these products builds upon the Levi’s brand’s commitment to innovation while tying back to the new global ‘Go Forth’ campaign which is a rally cry to create positive change in the world.

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Levi’s is to rock and roll what oxygen is to breathing, a very necessary element. In continuing its tradition of providing innovative denim for men’s and women’s fashion Levi held a fall preview on Wooster Street in the heart of NYC’s rock scene.

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Describing a New Yorker is no easy fete. People from all walks hailing from all over this tiny rock we call Earth, settle here eventually adding to our bubbling stew of humanity.

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Levi’s announced the expansion of its popular global women’s  Levi’s Curve ID denim line, to include a new fit, new styles and extended sizes. The Levi’s Curve ID line utilizes a revolutionary fit system based on shape, not size.

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Inside Levi’s Concept Store Opening Party

by xoJohn

Last week, JSD attended the opening party for the Levi‘s Meatpacking Concept Store in NYC! The evening consisted of delicious food, cocktails, shopping, and even a live performance by Vivian Girls. The night also spotlighted the arrival of the Levi’s Workwear by Pendleton colllection.

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There is something unbelievably cool about a chandelier made entirely of used water bottles and drinking whiskey from metal straws. The fixture was one of several objects d’art surrounding the Spring/Summer Levi’s collection and the straws were added to the drink of the night “John Collins” a refreshing cocktail of whiskey and lemon juice.

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Levi’s Curve ID at Bryant Park NYC

by Emily Suarez

On  Friday, August 27thin Bryant Park you could trade in something that did not fit that would be given to GOODWILL,  for a free pair of LEVIS CURVE ID Jeans, New Custom fit for women. It was a beautiful summer day to enjoy this event that included a live performance from Janelle Monae, free food from Wichcraft & styling help from celebrity stylist, Bobbie Thomas.

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