On Wednesday, I confronted a great enemy of mine…jeans at the holy grail of denim aka the Levi’s store in SoHo. Levi’s shut its doors to the public for the private launch of their first Women’s Global launch of Curve ID. The Curve ID seeks to alleviate many of women’s frustrations when it comes to jeans shopping by creating jeans “that focuses on shape rather than size.”
Tag:
Denim
Levi’s Fall 2010 Preview
written by Filecellia Sampson
1 minutes read
The
“We the workers will awaken the American dream from its slumber” – Levi
This except from the script written behind the models exposed the inspiration of the night.
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