Levi’s is to rock and roll what oxygen is to breathing, a very necessary element. In continuing its tradition of providing innovative denim for men’s and women’s fashion Levi held a fall preview on Wooster Street in the heart of NYC’s rock scene.
Levi’s announced the expansion of its popular global women’s Levi’s Curve ID denim line, to include a new fit, new styles and extended sizes. The Levi’s Curve ID line utilizes a revolutionary fit system based on shape, not size.
There is something unbelievably cool about a chandelier made entirely of used water bottles and drinking whiskey from metal straws. The fixture was one of several objects d’art surrounding the Spring/Summer Levi’s collection and the straws were added to the drink of the night “John Collins” a refreshing cocktail of whiskey and lemon juice.
On Wednesday, I confronted a great enemy of mine…jeans at the holy grail of denim aka the Levi’s store in SoHo. Levi’s shut its doors to the public for the private launch of their first Women’s Global launch of Curve ID. The Curve ID seeks to alleviate many of women’s frustrations when it comes to jeans shopping by creating jeans “that focuses on shape rather than size.”