The Tranoï
The show markets itself to be a place where cultures mix, trends are started, and business is made all while maintaining artistic integrity. This is demonstrated inherently in its name, Tranoï, which literally translates to “Between Us”. The implication being that the relationship between the global array of designers and the fashion ambassadors that frequent the show is intimate.
JSD takes a trip to the the Louvre to spot the latest trends:
Manipulated Nature
Ever since the agricultural revolution, the human race has been obsessed controlling nature to its advantage. Today in fashion, Ostwld Helgason uses flattened cork to make garments, backpacks, and shoes. Zille uses this cork fabric as well as sponge on handbags. In each case, these processed but visibly natural materials are often juxtapose to a shiny artificial-looking material like sequence or patent leather. Ironically, these products appeal to environmentalists and technologists alike.
Americana
The history US’ credit score drop, the Occupy Wall Street movement, and the embarrassment of the bank bailouts are just a number of reasons people may be identifying with the 1960s beatniks. They questioned whether efficiency and economic growth is truly the pursuit of happiness America still promises today. Perhaps this is the reason (in addition to the novelty being from overseas) companies like Swildens and Harpo are continuing to embrace this trend and evolve it.
In fact, Harpo is a label who has been taking inspiration from the Southwest since 1971, way before Urban Outfitters. And unlike Urban Outfitters (who are in legal trouble due to their liberal use of Navajo to describe their Chinese-made merchandise), Harpo’s craftsmen are decedents of the native people. Nevertheless, they report an upswing in sales.
Surrealism
Another response to the dismal state of affairs is to drop some acid, realize the world is always chaotic, and watch the walls melt. Shibuya Tokyo designer Hiroko Ito of Hisui executes this beautifully with collars and buttons that drip. Lebanon and socially-conscious label Sarah’s Bag featured clutches with unexpected eyes like Dali paintings. While Super Duper Hats featured whimsically shaped hats, including one that recalls the Mad Hatter.
2 comments
Tranoï Trend http://t.co/MRPr8hxj #JohnSimonDaily
Tranoï Trend: The Tranoï tradeshow is famous for combining creativity and business in Paris’ prestigious locatio… http://t.co/WmdbaMkH
Comments are closed.