Free food, games, and ton of prizes were some of the attractions that took place at JCPenny’s Front Row event, held at the Bowery Ballroom in New York City. Their motto? “Get Schooled in Style” and JCPenny lived up to that motto by giving away JCP gift cards and tons of fabulous clothing by
By Filecellia Sampson
Who knew; the artistic flare of fashion and the extreme sport of snowboarding would join forces so effortlessly. Well, it seems K2 snowboarding and The “Original Penguin” by Munsingwear got the equation just right. The collaborative effort was unveiled at a private event in the Standard Hotel’s Highline Terrance, hosted by non-other than Factory PR. It’s an amazing feat to watch a brand such as “The Original Penguin” evolve into such a universal power. Richard Nixon donned this iconic golf wear brand in 1955, now in 2009 the same brand will modify its patterns and designs to don the new Slay blade board, auto bindings, and new-fangled Maysis boot by K2 Snowboards. Professional snowboarder and Spokesman
JSD cameras where out and about recently and caught New York City’s most fashionable people attending the exclusive rooftop event for the Boss Orange New Direction Party at their headquarters.
Mickey Boardman, Paper Magazine
By Filecellia Sampson
Epitomizing the phrase “One Fashionista’s out, is another Fashionista’s in”, Paper Magazine teamed up with Housing Works Gramercy Thrift Shop, to host a charitable shopping event. Housing Works is the largest community-based AIDS service organization in the United States. Since 1990, they have provided lifesaving services to more than 20,000 homeless and low-income New Yorkers living with HIV and AIDS. This cause alone brought the New York elite out into the grey skies and rain for shopping, cocktails and music by Andrew and Andrew. The racks were full of vintage pieces brought back to life.
By Filecellia Sampson
Renovation is an understatement when describing the restructuring and re-opening of the SoHo Guess Boutique. A launch was thrown to celebrate the new and improved face of Guess in the downtown area. The store had a modern romantic twist with it’s high white ceilings, beautiful light instillation, tall black pillars, and gigantic oval vases filled with red long stem roses. The guests were well appreciated, consuming Patron Tequila Mojitos and delicious passed hors d’oeuvres. The red carpet was on fire with flashbulbs as celebrities went by for their photo-ops. Amber Rose was stunning in her signature red lip and trendy shades, not to mention her exposed black bra underneath a button down checkered black and white top by Guess. Gossip Girls Michelle Trachtenberg,
By Filecellia Sampson
Conceptual Idealism comes to mind, when describing this young but groundbreaking collection. VPL (Visible Panty Line), which was created by well-known stylist Victoria Bartlett in 2003, is now being featured by Nolita Boutique Inven.tory Outlet. These pieces represent what can be sexy about underpinnings and unmentionables. Bartlett created what most designers dream, an “IT” factor, which basically is transforming your under-wear into statement making over-wear. An intimate cocktail event was held, to introduce the collection to trendy nolitians and press. Exciting bold color block, broad elastic accents, and structured knits are a few phases to use when describing this brand.
Concrete + Cashmere is a hip, edgy web–based reality show that will chronicle the lives of 8 young, adventurous, aspiring fashion professionals as they compete for $10,000, the title of Alizé Style Maven, and a Fashion Career Polishing Package. Including mentoring opportunities from some of the brightest luminaries within the fashion industry, courtesy of Alizé.
Kim Kardashian hosted the Three-O Bubble Launch Event at Greenhouse, located at 150 Varick Street. Other guest included Khloe Kardashian, Jill Zarin and Kelly Bensimon (The Real Housewives of New York), Danielle Staub (The Real Housewives of New Jersey) and Lance Bass. Costumes greeters welcomed us as we entered the venue, we were thoroughly impressed by the entertainment and the new super-premium vodka. Three-O Bubble is described as a dynamic fusion of classic fruit flavors. Bartenders mixed up three specialty cocktails for the launch event.
Special Three-O Bubble recipes and more images are after the jump.