Film genius Guy Ritchie has directed a new campaign for David Beckham Bodywear at H&M with David cast as an action hero. “David is the perfect leading man,” says Guy Ritchie. “For me, this felt like more than a campaign – it was like directing a short film.” The tongue-in-cheek campaign, which debuts worldwide today, follows David being chased through his neighborhood streets of Beverly Hills clad only in his skimpy boxer briefs.
Menswear Trend Guide for the Spring and Summer 2013 season brought to you by experts Ann-Sofie Johansson (Head of Design H&M), Justin Min (Niche Media), and Angelo Flaccavento, (Dapper Dan Magazine)
The “H&M for Brick Lane Bikes” is a men’s collection combining the function of cycling wear with great city style for both on and off the bike. It is made from more sustainable materials as part of H&M’s Conscious work.
One of our favorite retailers have released a video lookbook of their SS13 collection for men and women. We love the fun and flirty color patterns and cannot wait until these pieces hit stores next year!
H&M, one of the world’s largest fashion retailers known for offering high fashion at affordable prices, celebrated its debut in Miami Beach with an extravagant event featuring a live performance by Florida native, Flo Rida. Chace Crawford of Gossip Girl, Matthew Morrison of Glee, Paz de la Huerta of HBO’s Boardwalk Empire, were among the 1,000 guests who attended the party held at the new 24,000 square foot multi-level store at the historic art deco Lincoln Theatre on Lincoln Road.
Last night, the Maison Martin Margiela with H&M collection was celebrated in New York. Mena Suvari, Chace Crawford, Kanye West, Helena Christensen, Julianne Moore, Sarah Jessica Parker, Selma Blair, Doutzen Kroes, and Paul Reubens were some of the over 1,000 guests at the spectacular party on 5, Beekman Street.
H&M announced the opening of their first ever store in Latin America at Centro Santa Fe Mall in Mexico City. The Swedish retailer will officially open on November 1st, 2012.
“We are excited to ?nally open H&M here in Mexico and to be expanding into the Latin
American market. H&M has always been about making fashion and quality at the best price
and we look forward to bringing something new and exciting to Mexico” says Mr. Daniel
Kulle, Continental Manager for H&M North America.
Last night, at the peak of Paris fashion week, an extravagant party launched the AdR at H&M collection with theatrical flair. Hosted by H&M together with fashion icon Anna Dello Russo, the Paradis Ball took place in Paris famed cabaret nightclub Paradis Latin.