New David Beckham Bodywear pieces will be hitting shelves at H&M, just in time for fall. A new campaign full of old East London atmosphere will accompany them.
When actress, singer and model Josephine de La Baume was asked to make her pick of the key Summer looks at H&M, it was all about the mix. She matched the season’s key white lace dress with black flats and black sunglasses, or toughened her look by wearing a zip-up biker over Ikat print top and skirt with white heels. Josephine’s other key pieces include a denim dress, a velvet trimmed utility jacket, an animal print skirt and this summer’s essential straw hat.
We have your exclusive first look at Beyoncé in the 2013 H&M Summer Collection campaign film directed by Jonas Åkerlund. The film, that was shot in the beautiful surroundings of Bahamas also features Beyoncés new song “Standing On The Sun”.
Are you loving the new Summer Collection from H&M?
As an official Coachella sponsor for the 4th consecutive year, H&M, one of the world’s largest fashion retailers known for its high fashion and affordable prices, hosted its first party in celebration of the most fashionable music festival in the country.
“I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” says Beyoncé.
Hollywood glamour comes to H&M this spring with Conscious Exclusive, a partywear collection made from more sustainable materials. The collection features clothing and accessories for both men and women, and is part of H&M’s Conscious work to offer more sustainable fashion. Materials used in the collection include organic cotton, recycled polyester, recycled polyamide and tencel.
Created by H&M’s design team, the Autumn Collection is a playful mix of styles that combines dramatic silhouettes with more decorative pieces. In addition to cropped tails and a masculine overcoat, other versatile outerwear pieces such as a boho jacket, a double-breasted leather jacket and a wide-cut ceremonial jacket make their appearance. Delicacy and a sense of faded grandeur is found in pieces such as an open-backed sequin dress or an embellished and fringed shoulder piece, while knitwear is key, especially with an intricate cable knit sweater.
HELEN HUNT!
This year, at the 85th Annual Academy Awards, actress Helen Hunt chose to wear a beautiful gown designed by H&M. Ms. Hunt is nominated for Best Actress in a Supporting Role for her highly acclaimed performance in the film, ‘The Sessions.’