The average height and size of an American woman is 5 foot 4, size 16. The average size of a model is under 6 in missy, 10 in plus and both are expected to exceed 5’8 in height. This leaves a staggering disparity in how the average woman compares to her print and digital counterparts. Essentially shorter curvier women are the norm and yet vastly underrepresented. Though they make up the majority, this group is relatively unseen. Visual representation by brands, networks, and organizations opt for taller women to showcase their products or represent brands. In their efforts to celebrate their actual consumers, some brands have steered away from the size 10 and employed larger models like Tess Holliday and Simone Mariposa.
