For over seventy years, Columbia Sportswear has provided fashionable all-weather gear to the masses. This year the brand unveils it’s biggest campaign to date. The “Tested Tough” Global campaign shows potential and current customers the great lengths Columbia goes to to ensure the durability and functionality of its products. One major component of the new campaign is the return of Head Honcho Gert Boyle in several hilarious television spots. Fans of Columbia will remember Gert from an earlier campaign featuring her son Tim testing out their product in extreme often comical scenarios. In one spot, Boyle sent a reluctant Tim through a carwash, without a car. In the newest campaign, Boyle is back and putting her employees through some of the same torment sending them out in various weather conditions to test the new line.
