From Mason jars to Mary J. Blige, Carol’s Daughter has grown into a recognized brand among African American women. Well on its way to iconic status, the beauty purveyor has expanded its reach to embrace women of all races. The latest collection features Tahitian Monoi Oil and is geared to stop breakage and restore soft healthy hair for ALL hair types. The Monoi is a sacred oil that has been passed down by generations of Tahitian women and is gaining momentum here in the U.S. Carol’s daughter founder Lisa Price unveiled the line at Herald’s Square Sephora one of the latest retailers to carry Carol’s Daughter products.
The launch event also introduced the I Am campaign, celebrating the unique beauty of every woman. The campaign features images of the three new “spokesbeauties” all of which were on hand for photo ops and select interviews. Solange Knowles, Selita Ebanks and Cassie make up the trio of spokes women gracing the signs for the new campaign. The lovely ladies were joined by original spokes beauty Mary J Blige who gave the crowd updates on Carol’s Daughter as well as her Philanthropic efforts through FFAWN.
The Foundation For the Advancement of Women Now (FFAWN) is a charitable organization founded by Mary J and Entrepreneur Steve Stout in an effort to empower women to live up to their potential. The foundation sponsors workshops, events and provides scholarships to women of all ages and stages of life. Since its inception 2 years ago the foundation has sent over a dozen young women to college. To lend your support visit www.FFAWN.com.
Here is exclusive video from the launch event.
In other news: At the FiFi Awards, Carol’s Daughter’s groundbreaking fragrance collaboration with Mary J. Blige, My Life, was honored with Breakthrough Fragrance Sales of the Year and Fragrance of the Year Awards. Congratulations!