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David Beckham to Launch Swimwear at H&M (Photos)

by xoJohn

After launching his highly successful Bodywear line at H&M over a year ago, David Beckham is finally expanding with a new swimwear collection. David Beckham swimwear will be in selected H&M stores on May 2014.

DAVID BECKHAM LAUNCHES SWIMWEAR COLLECTION THIS MAY AT H&M (10)

The collection consists of three different styles: boardshorts, swimshorts and trunks. As with every piece in the David Beckham Bodywear range, the focus is on fit, performance, comfort and style.

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DAVID BECKHAM LAUNCHES SWIMWEAR COLLECTION THIS MAY AT H&M (2)

 

 

The result is a swimwear collection which offers a fresh update on classic masculine style. The trunks and swimshorts come in single colours, while the longer boardshorts also come in colour blocks, and in a graphic check.

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DAVID BECKHAM LAUNCHES SWIMWEAR COLLECTION THIS MAY AT H&M (7)

 

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“The success of my Bodywear collection at H&M has been fantastic, so I’m thrilled to be introducing these great swimwear pieces ready for the summer. We’ve worked hard to create new classics for men, with great fit, comfort and also style”, says David Beckham

David will appear in a new campaign for the launch shot by Glen Luchford, with images of David wearing each of the swimwear styles. The collection will be available in all H&M stores that stock menswear and online from May 22.

DAVID BECKHAM LAUNCHES SWIMWEAR COLLECTION THIS MAY AT H&M

 

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David Beckham h&m_1

Film genius Guy Ritchie has directed a new campaign for David Beckham Bodywear at H&M with David cast as an action hero. “David is the perfect leading man,” says Guy Ritchie. “For me, this felt like more than a campaign – it was like directing a short film.” The tongue-in-cheek campaign, which debuts worldwide today, follows David being chased through his neighborhood streets of Beverly Hills clad only in his skimpy boxer briefs.

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David Beckham for H&M launch in London

by xoJohn

The event was an in-store launch, followed by a cocktail party at a pop-up gentleman´s club created especially for the occasion. Among the celebrities in attendance were Bianca Jagger, Emma Bunton, Suzy Menkes and Jade Parfitt.

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