New David Beckham Bodywear pieces will be hitting shelves at H&M, just in time for fall. A new campaign full of old East London atmosphere will accompany them.
Raglan-sleeve jerseys and henleys come in athletic greys, alongside grey vests and a three-pack of grey trunks. Pajamas are essential both for lounging and sleep, and this autumn there are ribbed pajama pants, as well as full-length or short pants in drawstring jerseys.
Coinciding with the new pieces will be a brand new campaign set in old-style sports changing room. It marks the latest stage in David Beckham’s long-term collaboration with H&M, centered on a core collection of bodywear pieces that are available all year round. The focus is on fit, fabric, comfort, and style, the result of eighteen months of research to create a bodywear collection of new classics. David Beckham Bodywear is sold in the men’s departments of 2800 H&M stores worldwide in 49 countries, as well as online.