Original Penguin has a new brand new flagship store in New York City. This new retails haven incorporate Original Penguin’s new brand image and will serve as the benchmark for all future stores.
Ray Camano, Executive Vice President of Original Penguin stated, “We are so excited about the new store. Not only is it in a strategic location that appeals to our core customer but it rounds out our efforts in building our future vision for Original Penguin.”
The 2,500 square foot store is designed with a fresh take on post-modern design all while keeping it quintessentially Original Penguin.
Walnut wood textures against crisp, white backdrops create warmer tones throughout the store, highlighting the giant back-lit Original Penguin logo framing the cash-wrap. One highlights the brand’s iconic “Earl Polo” and the other showcases the brand’s diverse array of accessories including shoes, socks, ties, hats, belts, sunglasses and bags. All fixtures are custom designed to support the brand and pay homage to the brand’s heritage, creating a look and feel that is unique to Original Penguin.
654 Broadway located on Broadway and Bond Streets. We hear their will be free tailoring offered to customers who purchase trousers. Lovely!