Okay. So, I’m not the sportiest guy around but I do work on keeping it sexy while rocking the latest fashion. I often have an internal battle about leaving my apartment to go to the gym. Sometimes, the inner lazy-kid wins and I stay home. Nautilus Inc. recognized the dilemma that many of us face and sought out to listen to consumer insight for a solution. The result – the innovative fitness leader took to New York Fashion Week to debut new Bowflex and Schwinn products for people just like me.
