With 2014 being hours away, many of us are reflecting on the past year and resolving to make positive changes. The majority of us hit the ground running at the turn of a new year, but unfortunately burn out in just a few months or even weeks. CouponCabin.com reports that 80% of those who join a gym quit within the first five months. To make matters worse, according to Statisticbrain.com, 67% of people with gym memberships never use them at all!
Okay. So, I’m not the sportiest guy around but I do work on keeping it sexy while rocking the latest fashion. I often have an internal battle about leaving my apartment to go to the gym. Sometimes, the inner lazy-kid wins and I stay home. Nautilus Inc. recognized the dilemma that many of us face and sought out to listen to consumer insight for a solution. The result – the innovative fitness leader took to New York Fashion Week to debut new Bowflex and Schwinn products for people just like me.