WRAPT is the New Gift Destination at JC Penney: Small Surprises. Big Reactions. Gifts for everone.

WRAPT is a store within a store concept that has partnered with 6 extraordinary co-branding partners to present a unique experience that will allow you to find gifts, all under forty dollars, for everyone on your list this holiday. As I walked from brand to brand, I truly felt that it wasn’t about which was better than the other, but more of a celebration of what makes each of us different. Developed exclusively with the help of six extraordinary co-branding partners including the MoMA Design Store, Dylan’s Candy Bar, X-Treme Geek, Glamour Magazine, Maxim Magazine, and the Smile Shop; gift-giving has suddenly become effortless.

I was blown away with the expertly chosen selection of options that were available. There was truly something there for everyone and I am intrigued to see the expression on everyone’s faces when I take my family and friends shopping at JC Penney. And like I did when I previewed the gifts, I will undoubtedly be like a kid in a candy store….again.

The MoMA Design Store, part of the New York’s Museum of Modern Art, is renowned for presenting the world’s finest collection of modern and contemporary art. As an addition to the Museum’s educational mission, the design store exemplifies a range of products that will advance everyday living. Though I wanted everything, I was happy to walk away with the owl kitchen timer.

Dylan’s Candy Bar becomes an easy no brainer since the kid in everyone loves candy. Founded by Dylan Lauren, daughter of Ralph Lauren, Dylan’s Candy Bar is celebrated for merging different mediums with its assortment and is the largest, State of the Art sweet emporium.

X-Treme Geek is a leader in the world of cutting-edge gadgetry. They specialize in a large selection of innovative, sometimes hackable and always ingenious products targeting the youthful, well off, technologically savvy and intellectually interested. It’s a no brainer of course that I walked out with the Mini Max Speaker. I saw it and fell in love.

Glamour Magazine, published by Conde Nast, was recently named Magazine of the Year at the national Magazine Awards and is the leading women’s beauty and fashion magazine. They have assembled a collection of items that will inspire and delight every woman this holiday, including ‘100 Recipes Every Woman Should Know’ by Cindi Leive and the editors of Glamour.

Maxim Magazine on the other hand will always be the guy’s best friend. It is the world’s biggest young men’s magazine boasting a readership of more than 13 million. Their selections are a strong example of how Maxim arms guys with the tools to live better and let’s them have even more fun as they live a better life.

The Smile Shop is the counter with a ground-breaking variety of fun, smart, and classic gifts for everyone this season no matter their age. It’s a taking of timeless old time pranks and games from a generation before that’s packaged to appease our more contemporary interests and our inner child while leaving us with the biggest smile.

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Street energy