As the only premium sweatshirt designed for a lifetime, guaranteed for a decade and backed with free
It starts when the Flint and Tinder team overheard a conversation in a factory we were visiting. Someone was talking about using coarse thread with delicate fabric. Doing this accelerates the process of wearing holes into a garment as it goes through the dryer time and time again.
It’s a common trick of the trade. It’s one of several techniques companies secretly use to ensure that if you like what you’ve bought, you’ll be forced to replace it soon.
In the manufacturing industry, this is known as “planned obsolescence.”
It doesn’t have to be this way though — far from it. Eager to prove a point, send a message, and make a sweatshirt that could last a lifetime (the way your favorite sweatshirt should), we set out to make a premium piece that’s so well constructed customers would rather have it mended (free of charge, of course) than replaced.
We’d like to think we’ve done just that. It’s more than a sweatshirt though; it’s a battle cry. Not everything should be disposable. It’s time to buy less, but get more!
To learn more information and to make donation, visit flintandtinderusa.com/pages/kickstarter-frame
1 comment
Hey there, I’m a new blogger coming from Gavignano, Italia who found you on http://www.johnsimondaily.com/2013/03/watch-flint-and-tinders-10-year-hoodie-video/. Do you have any helpful hints for up-and-coming writers? I’m hope to launch my own page
soon but I’m a bit lost on everything. Do you believe I should start out with a free site like Chyrp or shell out some money into a pay site? There are so many choices out there that I’m
quite overloaded… What would you say?
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