UGG Australia Spring 2012 Collection + New Ad Campaign

When thinking of luxury brand UGG, the mind instinctively recalls the infamous “moon boot”. Designed to keep feet warm and dry during the colder months its comfort and familiarity can be seen on the street long after the final thaw. Though the moon boot is by far the most popular item true UGG fans seek out more seasonable footwear as the mercury rises. Team JSD had the awesome privilege to attend the UGG Men’s 2012 preview this past week. The soiree was held at the luxurious Gramercy Park Hotel and featured a live band, endless cocktails and a gelato sundae bar. In addition to the men’s footwear and accessories, women’s and children’s Spring looks were also spread throughout the venue. The look for the Spring season is relaxed yet refined. The collection is dominated by classic looks with an array of exotic fabrications.

We adored these stingray sandals. The texture is slick and the design sleek and modern.

You can never go wrong with a good sneaker or boat shoe. The collection here would be a welcome addition to any man’s wardrobe. These classic boat shoes work well with crisp chinos and a basic polo.

The Spring debut also marks the start of UGG latest ad campaign. The 30 shorts entitled “The Chase”, follow a young couple in their quest to chase the sun via a cross country road trip. The images show the versatility and effortless style of UGG Australia as they move from climate to climate.

You can find the Spring 2012 line at fine department stores and your local UGG flagship store as well as online at www.uggaustralia.com