We’ve been keeping you up to date with all the latest UGG Australia news. Today the brand announced the third video “Down Time,” featuring Tom Brady and his dog Lua. The campaign for the fall season is simply titled,“This Is UGG.” All of the videos to date have explored the theme that sometimes the biggest and more important moments in your life, end up being some of the smallest ones in hindsight.
Shot on a local Boston beach, “Down Time” explores Tom’s life off the field. Tom Brady’s Sundays aren’t always spent in the spotlight of a sold-out stadium filled with chanting fans. On off days, they’re often spent a desolate beach in a quiet moment of solitude. On days like these there’s no game plan. Success isn’t measured in completions or touchdown passes.
Today, the only wide receiver is Tom’s dog, Lua, water breaks include an actual water bowl, and the crowd of fans is a curious flock of seagulls. Today, there’s no scoreboard. A victory isn’t measured in first downs, but scoring actual downtime.
In the voiceover, Tom says: “This is what it all comes down to. This is what all the hard work is for. The long days. The extra hours. All for moments like these. It may not be the big moment – the grand entrance, the bright lights on the big stage – but it’s moments like these that make those that much more important.”
In case you were wondering, Tom is wearing the “Munroe” boot from UGG for Men’s Fall collection.