As part of the first-ever global brand marketing campaign titled “THIS IS UGG,” the latest campaign explores the theme that sometimes life’s biggest moments are actually the smallest ones. Whether personal or intimate, reflective or celebratory, it’s often the smaller moments where life’s most important interactions and connections occur. As a part of the initiative, UGG for Men will launch a series of three spots throughout the season featuring brand ambassador Tom Brady, with the first spot “Time Out,” launching on September 2, 2014.
“I think this campaign has been my favorite one because there have been so many elements that are really coming into what has shaped my life.” -Tom Brady
UGG for Men worked to identify one of these moments with Tom, and he identified a long-standing tradition he had growing up where he would go out to the golf course with his dad every weekend. This served as the inspiration behind the spot, which also features cameos from Tom Brady Senior and Tom’s dog Lua. When Tom was accepted to the University of Michigan, his father was concerned that they couldn’t continue their weekly tradition and lobbied for Tom to go to a Southern California school. Although Tom decided to follow his dream to play at Michigan, he still cherishes the moments with his father on the golf course as some of the most important in his life.
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