For the last 2 nights, I’ve been dreaming of Barbecue sauce soaked Pork patties on super soft buns with onions, pickles and a side of fries. Luckily I can fulfill this dream at my nearest McDonald’s, the McRib has returned! I may not remember my very first encounter with this sandwich but I certainly remember the most recent. The “Broadway McDonald’s” in Times Square hosted a launch party for the delicacy, complete with decorations, interactive elements, a custom photo booth and of course an endless stream of uniformed waiters with silver trays of McRibs, hot fresh fries and beverages. You may be asking yourself why all the hoopla over a sandwich? I’m not sure what a hoopla is but I know the excitement for the McRib is due in large part to its rarity as well as its cult following.
Key members of the McRib fan nation, Alan Klein and Joey Erwin were on hand at the event to share their stories. Alan is the inventor of the “McRib Locator,” a website as devoted to finding McRib as some are to finding a chupacabra. The site (www.kleincast.com) features an interactive map showing where it was seen and also by whom. There’s also a forum for sharing ideas and information. Joey is “Mr McRib,” a super fan who colleagues witnessed ingesting the sandwich at every lunch hour whenever it comes to town. He even has a facebook fan page. We managed to snag these two high profile Mc Ribbers for a quick interview at the event.
In addition to their stories guests (when not munching), were invited to share stories of their own and upload them as part of the promotion. A camera crew and scenic backdrop were set up at the event and all were encouraged to enter the McRib contest. The winner will be flown to Germany, the only place that has McRib all year round and given $10,000 cash. Check out the complete rules as well as current contest entrants here.
I know I know, it’s just a sandwich why all the fanfare? I can almost see all the tirades about obesity and healthy eating on the heels of this promotion. I am sure the debate will enter into my personal life as friends issue warnings like “Fast food is the devil”, and “Pork causes Schizophrenia”, but I don’t care. The McRib is tasty I like it and darn it I’m going to have another one. With all the terrible things happening to the planet and its inhabitants on a daily basis, the fact that I or anyone can find something to cling to that offers a little bit of joy or a temporary escape from global lunacy is a blessing not to be ignored. For some their little slice of heaven is dripping with bbq sauce, and resting on a melt in your mouth bun, and I say let them enjoy it while they can, because like most things its time is limited (unless you live in Germany).
2 comments
I love the storefront picture. I am mad at myself for not taking one. 🙂
Awww hope you loved the McRib
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