To celebrate its recently released shoppable film, “Falling for You,” Target hosted a private affair that served as the grand finale to the three-part online series.
“Falling for You,” which stars Kristen Bell, Nia Long and Zachary Abel provides viewers with an enhanced online experience where they can browse, share and purchase more than 140 of Target’s hottest fall fashion, beauty and home items, styled by celebrity stylist Jen Rade. The romantic comedy is a direct extension of Target’s fall marketing campaign and allows viewers to shop product like never before.
The short films (directed by Phil Abraham) can be found at Target.com/FallingforYou and will remain online through Oct. 31 for viewers to interact with and shop, while supplies last.
Target took over Terminal 5 with a star studded bash; guests included Falling for You” cast members along with Rose Byrne, Anna Kendrick, AnnaSophia Robb , Jill Flint, DJ Miss Nix and much more. After gazing at the stars we specialty cocktails and traditional movie theater snacks.
Happy Shopping!
