We can’t begin to tell how comfortable UGG shoes are, so we were excited to hear about the release of their new slip on sneaker. It’s called The Wilton and blends sneaker comfort with boat-shoe ease and sports lightweight washed canvas with jute wrapping, nubuck accents and a Moroccan-inspired striped lining. The shoes also have a custom-created Vibram outsole for traction and comfort.
UGG Australia’s is moving boldly into Spring with a new collections inspired by the ancient exotic city of Marrakech. UGG Australia introduced there Spring/Summer 2013 lines with a lively Morocco themed presentation in the West Village. Fashion insiders were invited to walk among a recreations of the world famous Marrakech Bazaar but instead of incense, textiles and spices there were brightly colored Uggs of every shape.
Directed by the Guard Brothers, the “Invisible Game” TV spot and online video showcases UGG for Men through Tom Brady who embodies the authentic, effortless style that is at the foundation of every product UGG makes. Tom Brady has the ability to bring millions of people together with the way he plays football. Whether you are a fan or not, you’re drawn to watching him. This spot highlights the unique effect he has on the world through the eyes of a boy, who happens to see him at the airport.
When thinking of luxury brand UGG, the mind instinctively recalls the infamous “moon boot”. Designed to keep feet warm and dry during the colder months its comfort and familiarity can be seen on the street long after the final thaw. Though the moon boot is by far the most popular item true UGG fans seek out more seasonable footwear as the mercury rises.
With 20 years of experience in the footwear industry, and the past seven years overseeing the growth of UGG Australia’s product line, Leah Larson has been promoted from Vice President of Product to being named the first Vice President – Creative Director of UGG Australia.
Checking out the new collection from Ugg. Tom Brady is featured in the ad campaign.
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