Last night, Reebok and Kendrick Lamar brought the streets of Los Angeles to a standstill through a once-in-a-lifetime fusion of fitness and music. Hundreds of runners — unaware of the Kendrick Lamar performance — gathered at a parking lot at Sunset and Hilldale for a Reebok run, and were completely surprised by Kendrick as he and a full band rolled up on a sixteen wheeler, flatbed truck to provide live music for all the runners.
Yesterday, at the Nordstrom store at The Grove in Los Angeles, CA, Reebok Classic and Alicia Keys celebrated the launch of their new collection of Freestyle Hi Wedge A.Keys sneakers as part of their ongoing collaboration.
Reebok Classic and Tyga hosted an intimate group of editors at a suite at Madison Square Garden yesterday during the Knicks vs Nets game on January 21, 2013. Moderated by photographer Jonathan Mannion, Tyga gave media a brief walk-through of the new T-Raww sneaker as the Nets defeated the Knicks in a game that came down to the wire.
Reebok Classics is set to release very limited pairs of the iconic white/black/rivet green Kamikaze II Mid OG, the first drop of four in the series, on Friday, January 18th.
As a part of the new partnership, songstress Alicia Keys will be featured in Reebok Classics’ FW12 global campaign with the launch of a signature limited edition collection for Reebok Classics. In her collaboration with Reebok, Keys is launching her own signature collection for FW12, which includes new takes on the Freestyle Hi (also known as the 5411), Freestyle Double Bubble, Classic Nylon Slim and Princess sneakers, all currently available at Finish Line, Footaction, Macy’s, City Gear, Reebok.com as well as additional retailers nationwide.
US Olympics Gold Medalist (110 M Hurdles) Aries Merritt stopped by at Reebok HQ in Canton, MA for the Reebok Basketball Summit with NBA athletes including John Wall(Wizards), Jason Terry (Celtics), Jameer Nelson (Magic), Isaiah Thomas (Kings) and Dionte Christmas (Celtics). The track star posed candidly with his shiny gold medal and Reebok RealFlex Speed (We need those!). After the shoot he answered a few questions about his Olympic experience, his Reebok kicks, and much more…
Basketball legends Allen Iverson and Dominique Wilkins were joined by Swizz Beatz, Rick Ross and Tyga for an exclusive press conference to talk about everything upcoming for Reebok Classics this year, specifically the various retro re-releases that Reebok has been coming out with in 2012.
Fresh for all the white parties this summer (and before Labor Day of course), Reebok Classics has come out with an All White Pack for both the ladies and the gents.