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Ralph Lauren 4D

Last night, thousands of eyes witnessed the unthinkable as RALPH LAUREN 4D mesmerized spectators and changed the way the world will see fashion forever. Madison Avenue was seen as a whole, new light as futuristic technology projected onto the façade of the new Ralph Lauren store at 888 Madison. The light spectacle illuminated the evening sky as the façade virtually opened up to reveal illusions of models and Polo players four stories tall making their way down Madison Avenue – creating a visceral fashion moment of excitement and intrigue. RALPH LAUREN 4D is a ground-breaking approach to architectural video mapping. This exhilarating light installation emerged with fifteen riveting scenes unfolding into one seven-minute presentation taking the audience on a visual journey through the world of Ralph Lauren.

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