On March 8th, in celebration of International Women’s Day, Levi’s launched “I Shape My World”, a global initiative dedicated to celebrating and elevating the extraordinary women who move our world forward every day. To celebrate the campaign, Levi’s hosted a screening and panel discussion the day before (March 7th) at Studio 525 in New York City. After the screening, the Q&A panel discussion featured Elaine Welteroth, Danielle Brooks, Karla Welch, and Maria Osado. Following the panel, guests mingled while getting a closer look at the Levi’s space. Levi’s made sure every guest left with a custom denim jacket or hoodie. We are personally obsessed with our denim jacket!
Panels
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CMJ 2012: The Real Deal Breakdown of Branded Placement
The CMJ Music Festival was alive and kicking this past weekend in New York. I had the opportunity to check out The Real Deal Breakdown of Branded Placement panel at the NYU Kimmel Center. The panel revolved around the process by which songs get matched up with brands and are used in movies, commercials, and a variety of other mediums. The panel included Bruce MacKenzie, the head of GreenLight Music, Kavi Ohri, the head of Music Dealers’ East Coast Operations, Ryan Wines, Co-Founder and Managing Partner of Marmoset Music, Julie Potash, a singer/song writer, and Richard Stumpf, President of Imagem Music.