Last night, Sean “Diddy” Combs literally shut down Time Square to invite everyone to the rebranding of CÎROC Ultra Premium Vodka.“‘Step into the Circle’ embodies the philosophy, ‘If you want to walk fast, walk alone. If you want to go far, walk together,’ honoring the indestructible bond of an inner circle of friends, colleagues, and long-time connections,” says Combs. “The campaign is genuine, real and reflects the journey that you take with the people who matter to you most.”
