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Swatch’s ever-growing global fan base desires and deserves a constantly changing choice of watches to adorn the most on-trend wrists worldwide. Ensuring these enthusiasts are regularly stimulated and surprised is, of course, extremely important to the iconic Swiss watch and jewelry maker, evidenced by the regular unveiling of new Swatch collections which always disclose dynamic details, cool colors, fun-packed fashionability and stunning styles.

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Must Haves from Life/After/Denim

by xoJohn

Whether your enjoying cocktails on the beach, relaxing under the stars or snacking on a hotdog at a summer bar-b-q, show off your effortless style with the Palmetto Shirt by Life/After/Denim. This clever plaid button up comes in three summery colors for your everyday wear. The Palmetto Shirt is super versatile perfect with pants, shorts, sandals or tennis shoes.

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Must Have: Swatch Dia De Muertos

by xoJohn

Swiss watch and jewellery maker Swatch is pleased to participate in this year’s Dia de Muertos celebrations at the beginning of November. The festival, whose roots reach back to pre-colonial times, brings ancient beliefs and customs to life as the souls of the dead return to visit their loved ones. Friends and families come together to welcome them, to celebrate with fireworks, bright costumes and traditional foods, including pan de muertos and skulls made of chocolate or sugar with coloured decoration. Offerings are set out on altars in the home, to remember and honour the dearly departed.

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Must Have: Retro Sunglasses

by xoJohn

Celebs such as Eva Mendes, Liam Hemsworth and Shailene Woodley have recently been spotted rocking retro sunglasses. From chic circular frames to 1950’s cat eye sunglasses, retro looks are all the rage this summer.

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It’s T-Shirt Time!

by xoJohn

It’s t-shirt time! With the arrival of summer, it’s time to shed those bulky sweaters and jackets and have some fun in the sun with super comfortable undershirts, graphic tees and polos. New from menswear brands Cult of Individuality, UNTUCKit and Naked – these summer staples that will have you looking cool as the temperature rises.

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Swatch Sports Summer 2012 Collection

by xoJohn

Swatch presents its latest Sports collection for summer. These timeless watches feature one of the brand’s best selling models, the New Gent, with all-over patterns inspired by various action sports. The Swatch Sports Collection stylishly confirms the iconic Swiss watch and jewellery maker’s long-standing enthusiasm and support for international Action and Extreme sports.

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New in store this coming weekend you will find the latest in Ben Sherman shirting. Ben Sherman is known for their shirt making and with their newest shirting collection, these are sure to be a key essential for a gent’s wardrobe!

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