For more than half a century Americans have been enjoying Mars’ M&M candies. In that time to confection has grown into a globally recognized brand with toys, characters, and other collector’s items. As one of the country’s most iconic treats, it will spend its 75th year celebrating with several interesting promotions. We recently spent an evening celebrating the candy at its 75th Anniversary Party in New York City. The soiree featured color themed rooms, passed appetizers, a wall of treats and a performance by Aloe Blacc and DJ Zedd.
The performance was part of the celebration year promotion as it introduced us to a hot new revamp of Sammy Davis’ classic “Candyman” The retooled dance track has new lyrics but embodies much of the same good vibes as the original. The Davis track was once used in the 1971 jingle but Aloe and Zedd give it new life 25 years later with a stylish new commercial and music video featuring the M&M’s characters we all know and love.
In addition to the song, Mars will celebrate the anniversary with the addition of a new flavor. From March 1st until June 17 candy lovers are invited to purchase and vote on their favorite new M&M flavors. This campaign features 3 new peanut M&M flavors: Honey Nut, Chilli Nut, and Coffee Nut. We’ve sampled all three and find ourselves torn between Chilli and Honey Nut. Once the ballots have been counted the new flavor will be released and available for consumption this fall.