Home Tags Posts tagged with "Kmart"


On Wednesday, September 1st, we were invited to experience the New Fall Fashions from Kmart Design. We met up with Kathy Huynh, the VP of Women’s Apparel Design, who took the time to walk us through some of the new looks for the upcoming fall season from Kmart’s 2 main brands, Route 66 and Attention. Each line has fashionable trendy clothes at a great price point for those who want to update their closets but are watching their pockets. From the Military-inspired looks or Rocker Chic to the more Feminine Sexy Girly look, there is something for everyone. Kathy believes we should buy a few new pieces and incorporate them into our existing wardrobe to give everything a fresh updated look. Kmart Design wants to keep their customer on trend and in style while making her feel good about herself. You can pair your slim jeggings with an oversized slouchy top or cropped top with a cropped jacket and be ready to go…..don’t forget to finish your look with this fall’s favorite, the combat boot.

Here are some of the deals you will find in the new Kmart Design Store:

  • Faux t-shirt with removable necklace $16.99 (you get 2 tops for the price of one)
  • Military cropped jacket with great detailing $29.99
  • Distressed jeans (a mix of the slouchy look and the boyfriend jean) $29.99
  • High-waisted Peplum Military coat with big brass buttons and a funnel collar (the fabric has a nice weight to it) $99.99
  • Sequin tank $14.99
  • Zip-front jeggings- come in black and dark blue, a hybrid between the look and feel of a jean and the comfort of a legging (great for those who are constantly pulling up their jeggings, we all hate that sagging look) $26.99
  • Skinny Cargo pants- more feminine than the slouchy version, gives you a better shape $24.99
  • Lace front print t-shirt $12.99
  • Faux leather bomber jacket $39.99
  • Faux Zip-front Vest (will be in stores in Oct.) $40.99

A great variety of scarves and hats in all the new fall colors and still at a great price point. Scarves will run you between $9.99 to $12.99 and hats under $20. All the fashionable bags (hobo look to the fold-over) were under $30.

You will find affordable costume jewelry that is on-trend for the upcoming season all under $20, from the rocker look to the more sedate classics. They also have trendy watches for only $24.99.

We also previewed the 25th Anniversary Collection of Jaclyn Smith. Bruce Goldberg, the Director of Classic Brands, took the time to walk us through & explain the inspiration for the new collection. Behind the design and direction was a combination of Jaclyn Smith’s own aesthetic look and the Runways of Paris to create the “Modern Classic” look of the line. An Ad featuring the collection will be featured in Vogue and Glamour in the October issue as well as available for purchase “on line” and in select 250 stores on September 15th. Beginning in September and extending through Breast Cancer Awareness month in October, $1 per collection item will be donated to the “Breast Cancer Research Foundation.”

The JS Collection is Modern Classic and will come in hues of blues, lavender, black and white. The collection is all easy care, hand washable.

You will find:

  • Tweed jackets with chains on the pocket detailing and fringe $59.99
  • Soft easy cocktail jersey dresses with chain detailing on the neck $34.99
  • Angora-blend cardigan comes in black, cream or blue only $34.99
  • Tuxedo blouse $34.99
  • Faux fur vest with cable-knit detailing $49.99
  • Turtle necks in silk/cotton blend $24.99
  • Tweed skirt $24.99
  • Sheath dress with hand-beading on the neck only $39.99
  • Hand crocheted sweater made from their specialty yarn (cotton blend, all hand done) $59.99
  • Beaded t-shirts $29.99
  • Ponte jeans $29.99 and regular jeans $24.99

The JS Collection also has leather skirts, a tweed jacket with quilted leather patching that can be worn with the skirt or trousers and some beautiful silk tops all at affordable prices. Please remember that $1 from the purchase of all JS 25th Anniversary Collection will go to breast cancer research.

Street energy
Street energy
0 FacebookTwitterPinterestLinkedinTumblrRedditWhatsappTelegramEmail

Ad Campaign | Kmart Fall 2010

by xoJohn

MILITARY COAT $99.99 Attention brand

This season you’ll see a very different idea of fashion at Kmart transformed by their approach to products, quality and design.

The Fall 2010 Apparel collection is based on the latest trends, pulling from current styles in the fashion world like the Military-inspired Sgt. Pepper Jacket with shoulder embellishments, a Rocker Chic Bomber Jacket and Distressed Skinny Denim.

0 FacebookTwitterPinterestLinkedinTumblrRedditWhatsappTelegramEmail

Our friends over at Kmart Design have created a cool new online shopping tool called Spring Smart Mixology. The new feature takes the viewer behind the scenes of a Kmart advertisement photo shoots. Kmart designers show how they mix and match looks on the set and allow the consumer to shop for specific looks right from the video.

The concept of Spring Smart Mixology is about remixing styles in unexpected ways to create fresh looks that reflect an individual personality. Take a look HERE.

In addition to this great interactive feature, Kmart Design have created a separate shop online for their Home Country Living line, which can be viewed HERE.

0 comment
0 FacebookTwitterPinterestLinkedinTumblrRedditWhatsappTelegramEmail