Jeep Grand Cherokee has been on the market for two decades now: this is a car that knows well the rules of the SUV game. But the long history behind it can also turn into a weakness when it comes to marketing a new model from the same franchise. The fact that many drivers may be connecting the Grand Cherokee to any of the more or less successful editions that went on sale over the years means that new models may find it hard to have a personality and recognition of their own. Yet such risk doesn’t seem to trouble the 2014 Jeep Grand Cherokee. This is a car that builds upon its successful legacy, yet embodies a fresh personality as well as an innovative approach.
