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Last Friday, we joined public relations agency, Team Epiphany, and Pepsi to kicked-off the inaugural Summer Fridays series at New York City hotspot, W.i.P. The “Day Rave” themed event brought together over 400 guests, including bloggers and celebrities like supermodel Tyson Beckford who danced to music by DJ Wonder, who played the latest and greatest in hip hop and R&B.
Guests sipped on signature Hennessy cocktails, enjoyed glow sticks and candy, and danced the night away (literally), we didn’t want it to end!
The Team Epiphany Summer Fridays event series, which was originally sponsored by SOBE Lifewater in 2009. The 2012 series returns with Pepsi, Heineken, Hennessy, and Belvedere as event partners. Brands we all love. During the event Pepsi debuted the Limited Edition King of Pop Cans, which celebrates the 25th Anniversary of late Michael Jackson’s multi-platinum BAD album and equally successful tour. The cans featured a of the King of Pop and will roll out in 20 additional markets in Asia, South American and Europe throughout the year.
Summer Fridays was the perfect way to start our fun filled weekend and we hope it’s here to stay!
1 comment
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