Stella Artois NOVA is finally here. If you haven’t heard, it’s a stylish and design-driven innovation in draught beer. Stella Artois NOVA is an all-in-one, refrigerating countertop draught unit, created by Stella Artois in partnership with acclaimed industrial designer Marc Thorpe.
Stella Artois NOVA is perfect for intimate bars, lounges and restaurants that wish to serve draught beer but lacks the space or capability to install full-scale draught systems. Stella Artois NOVA features Bottle in Bottle technology and offers an all-in-one “plug and pour” solution in-system, featuring electric components, a cooler, compressor and bottles, contained within a single countertop unit. It also represents the next generation of countertop draught devices, featuring a disposable bottle made of recyclable materials. The bottle cuts down on the waste and space requirements of traditional metal bottles, as well as a high-performance refrigeration system that can cool the bottle in four hours. This innovative invention is pure genius if you ask us.
We ventured out to the official launch party at Gallery R’Pure in New York City. The gallery setting allowed Stella Artois to celebrate the high design and artistry that went into the creation of Stella Artois NOVA. Guests were able to get an hands on experience, all while dancing to a little music, dining on small bites, and taking in the sights of Thorpe’s artwork. It was a magical evening.