Diesel hosted the 2nd Annual Coachella Brunch during the Coachella Valley Music Festival. The brunch was attended by Rosario Dawson, Eli Roth, Mischa Barton, Penn Badgley, Kristen Cavallari, and much more. Diesel’s Be Stupid campaign prompted Rosario Dawson (pictured above) to recall the stupidest thing she had ever done – running with the bulls in Spain. Later she came to realize it was actually pretty smart, because it made her appreciate life even more.
Kristin Cavallari jumped aboard the Back Star lager airstream to pick up new Diesel “Mintha” daisy dukes, white framed shades, and a sweatshirt to keep herself warm at the festival!
Mischa Barton and guests having some fun in desert.
Eli Roth, Peaches Geldof, and Mischa Barton catching up poolside on their festival favorites and weekend plans.
Penn Badgley getting Diesel watches and swim while hanging with friends for a long “all-boys” weekend away from his main squeeze, Blake Lively.
