A reception celebrating the release of the 2018 Sophisticated Weddings: New York Edition was the occasion for the official launch of the Ziegfeld Ballroom. The cover and main editorial of 2018 Sophisticated Weddings: New York Edition was photographed at the Ziegfeld Ballroom and was a preview of the grandness of New York’s newest luxury event space.
The new Ziegfeld Ballroom has been the site for a select few exclusive events including parties for the 2018 Grammy Awards and the Viennese Opera Ball. The Ziegfeld Ballroom occupies the space of the legendary former Ziegfeld Theater, where more movie premieres were held than in any theater outside of Hollywood.
Ziegfeld Ballroom underwent a $25 million gut renovation. The space is 21,331 square feet and spread over three floors including a 9,200 square foot ballroom. The renovation was focused on modernization. Richard Bloch, the Ziegfeld Ballroom’s designer, described the raw space as a giant Kleenex box. Richard Bloch and his team transformed The Ziegfeld Ballroom into a sophisticated venue equipped to accommodate any live activations, gala function or party. Richard Bloch restored the WOW factor with an art deco theme that merges 20s glam with 21st-century technology. The ballroom features a custom dance floor and a 26-foot square gold bar with a stage in the center where we were treated to live Music by a Soulsystem, a 12-piece party band. The lavish reception also featured beautiful models in stunning bridal ensembles that posed and danced and greeters in classic usher costumes that celebrated the golden era of the Ziegfeld Follies.
The lush food service was provided by the Ziegfeld Ballroom’s kitchen under the direction of Executive Chef Matthew Tiscornia. Passed hors d’oeuvre featured Foie Gras, Tuna, and Caviar. There were also four themed stations: Earth, Fire, Raclette, and Charcuterie for a full three-course dining experience. Desert was miniature desserts and a cake tasting station that featured the most delicious gluten-free chocolate cake. Also, a mini donut station offered bite-sized morals fresh from the fryer. The size and scope of the offerings guaranteed that there was something for everyone. Then hit the dance floor and party the night away!
The new Ziegfeld Ballroom honors the past history of the name while bringing the excitement and energy of the future.
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-Sia Battle