And just like that, Serafina continues to grow with the opening of the newest location, Serafina Madison. Located in the NH Collection Hotel, Serafina Madison brings new luxury to the brand. This most unique Serafina location in New York City features stand-out touches like an Instagram worthy tableside pasta cooked in a parmesan wheel, freshly tossed tableside caesar salad, salt-crusted branzino, and a private event space that can be transformed into anything for the perfect party. The restaurant will also offer a hearty breakfast buffet.
Founders Vittorio Assaf and Fabio Granato hosted a fabulous grand opening event with New York notables coming from far and wide to celebrate the latest opening. Guests included Saturday Night Live Cast Member Devon Walker, former Real Housewives of New York Kelly Bensimon, New Real Housewives of New York Cast Member Ubah Hassan, and model Alina Baikova. Guests were treated to champagne, rose, and delicious bites including their signature spicy penne pasta and truffle pizza.
Guests also enjoyed performances from Audrey Hepburn and Charlie Chaplin impersonators, as well as the ceremonial cutting of the pasta ribbon with Kevin Kim, the New York City Small Business Services commissioner, and Fabrizio Di Michele Consul General of Italy.
NH Collection New York Madison Avenue Hotel is the first property to open in North America for the brand and is thrilled to have found its perfect restaurant partner in the one-of-a-kind Serafina debut. As the first fine dining venue for the Serafina group, it is located on the hotel’s main floor and will service both hotel guests and local New Yorkers with its high-quality culinary concept. The 110-seat dining room has an open concept and has been styled with extravagant banquettes, a marble bar, floor-to-ceiling windows filled with libations, and a stunning entrance from Madison Ave.
Keep a lookout for the continued expansion of Serafina around the city!
Serafina at the NH Collection Hotel is located at 241 Madison Avenue @ 38th Street.