The unique features of Rockport shoes are that although they are lightweight and flexible, they do not sacrifice style, comfort or durability and each pair is infused with adiprene by adidas sport technology, allowing you to move easily throughout your busy day.
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“Through the lightweight technology that we incorporate in our shoes, we want to give our consumers the freedom to move – movement not just in the physical sense but also in the idealistic sense – to break borders, to break through, to achieve,” says Dani Tschuemperlin, Chief Marketing Officer, The Rockport Company. “We almost have a philosophical relationship to our shoes but this concept of freedom is what we want to represent as a brand. At the end, we want to enable our consumers to do more, be more and live more, just by wearing Rockport.”
The Spring 2013 Rockport collection will be sold at Rockport stores worldwide, Rockport.com and select retailers worldwide, beginning April 2013.