At a packed press launch at the Project Trade Show in Las Vegas, Reebok Classic welcomed the legendary Shaq back to the family. Kicking off with Reebok’s Todd Krinsky highlighting 2012 and early ’13 successes including the Iverson collection, Pump bringbacks, Kamikaze, T-Raww and more, Krinsky went on to give credit to Swizz Beatz, Reebok Classic Creative Director who was instrumental in the brand’s return to the main stage.
Longtime,
Reebok Classic Shaq Attaq — A highly anticipated bringback from 1992, the Reebok Classic Shaq Attaq drops on April 19th for $160 at key retailers including Jimmy Jazz, Shiekh, Villa, City Gear, DTLR, Shoe Palace, and on Reebok.com.
The legendary Shaq Attaq features Pump technology on the tongue, which gained tremendous equity with players at the time. Providing the ultimate in lightweight technology, the Shaq Attaq features Graphlite. A first of its kind lightweight technology, Graphlite is a plastic, incredibly strong fiber which allowed Reebok to strip away heavy rubber to create a sleeker, lighter silhouette. Graphlite technology keeps the shoe light, while still providing incredible stability. From a design perspective, the Shaq Attaq reflects the brightness of Orlando blue, the silhouette takes color phenomenally and was the perfect bold look for a player like Shaq.
Reebok Classic Shaqnosis — Debuting for the first time in 1995, Reebok Classic is bringing back the Shaqnosis on July 19th for $125 at key retailers including Finish line, Foot Locker, Jimmy Jazz, Shiekh, City Gear, Shoe Palace and on Reebok.com. At the time the Reebok Classic Shaqnosis was created, designers had a strong desire to create a shoe with a truly polarizing look for Shaq, arguably the most visible guy on the court. Reebok knew that the Shaqnosis was a ‘‘love it or hate it’’ model, and the brand fully embraced the controversy the shoe evoked. The energy behind the Shaqnosis was so strong that it led to a spin-off collection called Mobius. The Mobius line played off the Shaqnosis inspired 50/50 black/white split, making it the ideal statement look on the basketball court or baseball field. Other styles in the Mobius collection included The Big Hurt with baseball great Frank Thomas and The Blast with basketball icon Nick Van Exel.
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