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For this campaign, Original Penguin decided to shoot in Nashville, TN in order to find a fresh environment that was able to highlight the color palette, treatments and prints of this season’s collection. Additionally, Nashville was the perfect back drop in providing textural backgrounds as well as a creative culture especially in regards to American music history. The vibes from this Music City, juxtaposed with the new techniques in washing, unexpected use of fabrics and keen eye for detail in this collection, all provide a colorful scene in the video.
Original Penguin also used local business owner and entrepreneur Daniel Ness as the face of the campaign along with other Nashville, TN locals that embody the spirit of Original Penguin. Take a look at the video campaign.