New York born clothing label, Grungy Gentleman returned to the runway to present the Spring/Summer 2016 collection titled, “Defense Wins Championships.” Renowned piano player, ELEW, provided the head nodding soundtrack for the runway show. Grungy Gentleman is a New York-based men’s lifestyle brand that seamlessly combines design, digital media, and commerce with the services of a creative agency. The brand presented a line of bold, brilliant, and sharp fashions. The show also introduced the labels new logo and subtle recreations of their signature six stripe pattern in many silhouettes.
Models were also decked out in hats, t-shirts and baseball tees by Mitchell and Ness, which featured the GG logo and six stripe pattern, in white and slate grey. The Freamon shoe in custom cobalt blue complimented the Grungy Gentleman palette. Styles were embossed with a “G” on the tongue and created exclusively for the Grungy Gentleman runway show as a partnership with UGG for Men.
In addition to revealing the collection, the brand launched its new website moments before the show. The new Grungy Gentleman site features a clean new aesthetic that seamlessly mixes content and commerce. The new www.GrungyGentleman.com was conceptualized and built by web developer, Benjamins Dev.