Designer John Varvatos and award-winning musician and actor Nick Jonas shut down New York City last night as they officially celebrated the launch of their new collaborative fragrance, JV x NJ. The new fragrance was unveiled during the launch party. The party fused the best of music and fashion as attendees experienced the scent firsthand and went home with a bottle. As partygoers danced to tunes and sipped on cocktails, John and Nick took to the stage to talk about their journey to create this fragrance.
Before leaving the stage, Jonas, along with the crowd sung Happy Birthday to Varvatos.
JV x NJ is described as a dynamic, irresistible fragrance that captures the upbeat energy of the city as dusk settles and nightlife comes alive. A moment revealed through the eyes of one of the most iconic young musicians. JV x NJ is motivated by the signature style of John Varvatos’ designs. The fragrance is courageous, confident, with a contemporary spirit.
How does it smell? The scent opens with a clean, watery freshness that ripples through the fragrance from top to bottom. In the heart of the fragrance, aromatic notes are combined for masculine comfort and a touch of nostalgia. Rich and diffusive sandalwood notes bring contrast and anchor the fragrance with transparent warmth and addiction for an edge that is luminous.
The signature flask bottle is painted with a custom pearlized midnight-blue lacquer to produce a classic, yet edgy finish. The gunmetal dog-tag and hex-nut cap engraved with JV x NJ adds a nod of rock-n’ roll, that is an aesthetic deeply rooted within the John Varvatos brand.
JV x NJ suggested retail price is $74 for 2.5oz and $94 for 4.2oz. JV x NJ is now available at John Varvatos stores, Nordstrom, and will soon expand to retailers nationwide in Fall 2018.