Earlier this week, Nautica unveiled their new partnership with the Prudential Center. Appropriately titled the Nautica Concert Series at Prudential Center, followed by an exclusive fashion show featuring NJ Devil Hockey Alumni’s Jim Dowd, Brice Driver, Ken Daneyko, Grant Marshall, Rob Skrlac and Randy Velischek. Radio voice of the New Jersey Devils, Matt Loughlin, served as the emcee. The Nautica Concert Series at Prudential Center is the first music sponsorship held by Nautica. Nautica is currently the title sponsor of a number of triathlons throughout the country, including the Nautica Malibu Triathlon, Nautica South Beach Triathlon and Nautica New York City Triathlon. “We are excited to sponsor the Nautica Concert Series at Prudential Center,” said Karen Murray, President of Nautica. “A concert series is a first for Nautica and we are thrilled at the opportunity to directly engage with our consumers in a new, exciting way. These concerts allow Nautica to present some of the world’s best musical artists in one of the finest sports and live entertainment arenas in the country.”
Later, Players strutted down the runway to the music of Lady Gaga, Usher, Katy Perry and Taylor Swift, all of which will be performing at the Prudential Center in the coming months.
THE NAUTICA CONCERT SERIES AT PRUDENTIAL CENTER
April 22, 2011
Lady Gaga
May 7, 2011
Usher
June 19, 2011
Katy Perry
June 25, 2011
Sade with John Legend
July 14, 2011
Keith Urban
July 19 & 20, 2011
Taylor Swift
July 23 & 24, 2011
Taylor Swift
August 2, 2011
Josh Groban
More to be announced
Video from the presentation can be seen below.
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