Moët & Chandon is celebrating the debut of their first ever global campaign created for Nectar Impérial Rosé, the historical Rosé Champagne leader in the US market. Directed by Acclaimed Director Samuel Bayer and produced by Omelet, an LA-based branding, marketing and entertainment company, the campaign will launch today as paid digital media in 30-second and 15-second format.
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Using an elevator as a metaphor for elevating experiences, the video shows Nectar Impérial Rosé moments being made into memories. With a nod to the brand’s French heritage – the first images are from the Moët Maison in Epernay, France, in the heart of the Champagne region – blended with an urban vibe and original hip hop track, the spot perfectly showcases Bayer’s signature style, which can be seen in music videos like Nirvana’s Smells Like Teen Spirit and Justin Timberlake’s What Goes Around…Comes Around.